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Tweakker, Lebara enter global supply deal

Mobile connectivity leader,Tweakker, and award-winning MVNO [Mobile Virtual Network Operator], Lebara, have announced that they have entered into an international supply agreement which will enable Lebara’s mobile customers to instantly be connected to the mobile Internet using Tweakker’s market leading mobile expertise and patented connectivity software.

The agreement is flexible to align with Lebara’s growth plans, specific country needs and meet new and changing customer demands as Lebara progresses its international expansion plans.

Increasing customer data usage & satisfaction

The relationship with Lebara is much more than a new customer win for Tweakker.

It sees the mobile connectivity specialist extend its traditional business services from turnkey cross-channel access point name (APN) device set up to supplying solutions for instant internet access settings for all phone models, thanks to Tweakker’s automatic device configuration software.

Lebara has proudly won several industry awards, testament to its investment in training and delivering of best in class customer service.

This partnership will help facilitate a reduction in data settings related calls into the contact centre, saving service time and aiding a smooth customer experience.

Cloud-based device support guides for contact centre staff will also help to reduce training costs with easily accessible content to conveniently refer to and share with customers.

Lebara dedicated staff are also able to add their own audio and visual content using the fully integrated management system.

Lebara will also harness Tweakker’s expert knowledge in delivering data-promoting campaigns across its footprint to encourage customers to use more than traditional calls and SMS methods to stay connected to loved ones.

Tweakker’s CEO, Dennis Juul Poulsen, adds, “This International Agreement with Lebara truly reflects the full expertise and mobile technology of Tweakker and represents a key technology enabler for the mobile operator to meet its growth objectives.”

About Lebara Mobile

Lebara is one of Europe’s leading mobile telecoms operators, enhancing the lives of migrant communities by providing high-quality and low-cost mobile products and services. Lebara provides Pay As You Go (prepaid) mobile SIM cards and related products and services customised to serve the international communities in seven European countries and Australia calling around the globe. Customers have recognised Lebara for being trustworthy, honest, simple and offering great value.

Lebara has been recognised for its innovation and business success as well as it as its best-in-class customer service through several industry awards including the latest Best MVNO at the Mobile Industry Awards 2013, Best Large Contact Centre at the European Call Centre and Customer Service Awards 2012 and 2013 and Best MVNO, for four years running, and Best Community and Social Enterprise at the Mobile News Awards 2013.

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US MVNO Ultra Mobile Connects Through Tweakker

Connectivity firm to provide APN settings to fuel Ultra Mobile’s continued growth in the US market and cut customer care costs; Tweakker experiencing strong growth in North American MVNO markets

Mobile connectivity leader Tweakker today announces that it has entered into a supply agreement with US mobile virtual network operator (MVNO) Ultra Mobile ( to deliver Access Point Name (APN) configuration to its growing domestic customer base.

This is the fourth US-based MVNO that Tweakker has entered into supply agreements with in recent months and the firm is focussed on developing similar agreements with many more US-based MVNOs.

Launched in October 2012, Ultra Mobile is T-Mobile’s largest MVNO and has reportedly sold more than 750,000 SIM cards by end 2013. Its business strategy is to enable subscribers to call 1.5 billion people abroad at the same rate as calling across the street.

One of Ultra’s most popular monthly plans is its $29 package offering unlimited US domestic talk, 1,000 free international minutes to over 70 countries and free international messaging.

Ultra entered into a supply agreement with Tweakker because of the connectivity firm’s experience working with both T-Mobile and AT&T MVNOs, and its understanding of the diverse challenges involved in getting Bring-Your-Own-Device (BYOD) customers online and using revenue generating data.

Ultra Mobile previously used its own in-house guides for APN set up. By replacing this with Tweakker’s patented technology, the MVNO can increase APN set ups fivefold and cut customer care costs by around $15 per device.

This is achieved utilizing Tweakker’s Over-the-Air (OTA) database for more than 4000 devices including Samsung, Motorola and BLU devices and a unique solution for iPhones where the customer is guided via SMS and web-apps through an automatic setup process.

Tweakker also provides a device guides solution. A unique offering in today’s mobile market, MVNOs can use the guides to increase data uptake of these devices and reduce support costs and customer frustration even further.

"Ultra Mobile’s success is built upon offering subscribers disruptive mobile packages and this partnership with Tweakker will help us to sustain our dynamic growth in the highly competitive US market," says Ultra Mobile’s Rizwan Kassim, executive vice president, technology.

Sune Sonne Andersen, Tweakker’s chief product officer, adds: “This agreement sets the scene for Ultra Mobile to cut customer care costs and to automate the APN set up process. Tweakker’s driving goal is to fully serve the fiercely competitive US MVNO market, helping them to profitably build their customer bases and offer a supreme customer experience from power-up.”

Read more: US MVNO Ultra Mobile Connects Through Tweakker - FierceWirelessTech 
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Tweakker Granted International Patent for Its Smartphone Connectivity Technology

Unique smartphone-agnostic technology for automating APN configuration settings from power-up eliminates the most costly issue facing device manufacturers, network operators and MVNOs and could become the instant connectivity powerhouse for the billions of next generation devices

Mobile connectivity leader Tweakker today announces that its cloud-based connectivity technology and companion device app providing automated APN connectivity settings for traditional and over-the-top network services has been granted a global patent (PCT/DK2013/050230) under the Patent Co-operation Treaty (PCT) of the World Intellectual Property Organisation (WIPO).

The technology is patent-pending and is currently available for Android OS and Tweakker is inviting other OS vendors to contact the firm to be part of the product roadmap.

The technology eliminates the costly issue facing smartphone manufacturers today – faulty or missing Internet and MMS settings in devices leading to distributor test failures and device returns. The technology will enable all current and next generation smartphones to be used in the networks of 1,500 operators worldwide, provides over 4,000 unique APN (Access Point Names) settings and is available as a plug and play application.

The technology is win-win-win for smartphone manufacturers, network operators/mobile virtual network operators (MVNOs) and end users. Manufacturers will save millions of dollars each year in engineering, testing and shipping costs by embedding the app in new builds, network operators/MVNOs will know that devices being sold into their networks will pass distributor and carrier test procedures, and the customer journey in having a new smartphone automatically configured for Internet and MMS use from power up will be maximised.

Missing APN settings

The majority of smartphones are shipped with insufficient settings and they are not updated through the device life cycle.

However, distributors have to certify that the smartphones they buy and distribute are compatible with the operator networks in the regions they are looking to sell to. Once a smartphone is loaded with an operator’s SIM card, it is required to connect to the operator’s Internet and MMS access points. If it fails to do this, the model will simply not be allowed through to the stores. In addition, operators are beginning to introduce new unique access points to handle Tethering data services making it even more difficult for smartphone companies to get their devices certified for distribution.

According to the GSMA, there are now 1,153 MVNOs worldwide and missing APN settings deeply affects this growing MVNO market simply because they mostly do not control what type of smartphones are coming into their networks. The ramifications of not being able to supply settings will force SIM buyers to discard their product and switch to a provider that can.

With its patent pending technology, Tweakker has once and for all removed these costly problems. It guarantees that embedded smartphones will instantly connect to APNs no matter where in the world and on whatever network the devices are being activated.

Three years development, 1 million testers

Tweakker has spent the last 3 years refining its connectivity technology and it has been tested by more than 1 million Android users. The technology combines a database of more than 4,000 unique APNs together with an array of patent pending methods and processes used for detecting and configuring the correct operator APN.

Integration is simple as the technology is provided as a smartphone application that is integrated into the Mobile OS. Once integrated, the application will interlink with APIs in the Mobile OS and start monitoring connectivity.APN Updates are continuously provisioned to devices via the cloud and software updates are provisioned via Google Play.

IT Guru Robin Bloor Hails the Breakthrough

Tweakker is already winning plaudits for its industry leading technology initiatives. Robin Bloor, chief analyst and founder of the Bloor Group and a partner of Hurwitz and Associates, comments:

“At this time, no manufacturer can be sure that their devices will recognise all APNs in all networks and thus the risk of customers not having access to mobile data and over-the-top services like Skype and Whatsapp through connectivity issues is high.

“Now, with Tweakker’s patented technology and app, device manufacturers, operators and end users will never have to struggle with APN settings again. Its app will automatically configure the APN settings of any Android phone from power up in any network and that alone will save operators and manufacturers millions of dollars each year and maximise the customer enjoyment experience in using conventional network services such as data and MMS as well as OTT services over mobile data.”

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Phones 4u selects Tweakker for Life Mobile connectivity

UK mobile phone retailer Phones 4u has selected mobile connectivity specialist Tweakker to support the launch of its new mobile virtual network Life Mobile. The customer care teams of Life Mobile now use Tweakker’s database of phone settings and manually send them to new customers signing up for the new service. Life Mobile is currently working on automating the Tweakker service, using its API to automatically send configuration settings to customers as they insert their new Life Mobile SIM cards into their phones.

Source: telecompaper